Bad Bunny delivered one of the most memorable Super Bowl halftime shows in recent years\u2014but he won\u2019t be getting paid for it.<\/p>\n
Super Bowl halftime performers do not receive a paycheck, no matter how famous they are. Instead, the NFL covers all production and travel costs, while the artist performs mainly for global exposure.<\/p>\n
Apple Music reportedly pays the NFL about $50 million a year to sponsor the halftime show, with around $15 million going toward production expenses like set design, dancers, security, and marketing. However, none of that money goes directly to the performer.<\/p>\n
While there\u2019s no salary, the career boost can be huge. Last year, Kendrick Lamar\u2019s halftime show drew 133.5 million viewers, and his music saw a massive spike afterward.<\/p>\n
Bad Bunny is already experiencing similar benefits. After his recent Grammy wins, searches for \u201cBad Bunny tour\u201d jumped over 1,500 percent, and he gained more than 900,000 new Instagram followers.<\/p>\n
So even without a paycheck, the exposure alone makes the performance incredibly valuable.<\/p>\n","protected":false},"excerpt":{"rendered":"